- We have set specific targets to improve our energy efficiency while accommodating increased energy use for production needs. Target improvements for energy efficiency are 6% for our Montreal operations and stabilization in Toronto operations, compared to fiscal 2012.
- Over the next two years, we will install sub-meters and an associated monitoring system on our packaging and roasting processes in our Specialty Coffee business unit to obtain more granular data on energy use at our plants; we anticipate the development of a new metric to measure progress as a result of our learning.
- We will increase the amount of waste that we can avoid sending to landfill (waste diversion rate) for our Specialty Coffee business unit by 5%.
- We will continue our commitment to Fair Trade:
The Green Mountain Coffee® brand intends to have 35% of coffee sold (by volume) be Fair Trade Certified™ and plans to convert its top-selling Nantucket Blend® variety to Fair Trade Certified™ in fiscal 2013; this will represent about 5 million pounds of new Fair Trade volume. - We will continue our commitment to the Rainforest Alliance:
The Timothy’s World Coffee® brand intends to sell 70% of coffee by volume that is coming from Rainforest Alliance CertifiedTM farms.
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Sustainable Products
We believe that our products can be sourced, designed, and manufactured in ways that are good for people and good for the environment. We strive for balance in the way we engineer our operations, and our finished products. We engage with players throughout our value chain to understand the social and environmental impacts of our business and our industry. In addition, as a leader in beverages with a positive social impact — particularly Fair Trade coffee — we can encourage consumers to use their purchasing power to support more sustainable products across the entire beverage industry.
In fiscal 2012, we worked to reduce waste and help customers and consumers dispose of product-related packaging. We continued to make progress toward our reduction targets for energy use and waste to landfill, even as our rapid business growth challenged those efforts. A comprehensive life cycle assessment of our K-Cup® packs has helped identify and focus our efforts on the areas that pose the greatest environmental challenges. And, we have coupled our support of coffee from Rainforest Alliance Certified™ farms with consumer education campaigns that demonstrate the benefits for farmers and for the environment using a model that generates consumer demand for certified coffees.
As our business grows, we hold fast to our belief that our responsibility is to create sustainable products that help us to brew a better world.