Waterbury, Vt., May 6, 2010 – Green Mountain Coffee® is honoring World Fair Trade Day on May 8, 2010 with a series of initiatives reaffirming its commitment to Fair Trade. The Vermont-based coffee roaster intends to convert two of its most popular and widely distributed varieties—Our Blend and Vermont Country Blend®—to be Fair Trade Certified™ in time for National Fair Trade Month in October 2010. The conversion allows Green Mountain Coffee to make an even greater positive impact on small-scale farmers, while driving additional consumer awareness of Fair Trade.
To celebrate World Fair Trade Day, Green Mountain Coffee is hosting a virtual tasting of Spring Revival™ Blend, a Limited Edition Seasonal blend which contains Fair Trade Certified™ coffee from Rwanda. The tasting will take place today—Thursday, May 6, at 6:00 p.m. and will be broadcasted live via USTREAM from the Green Mountain Coffee Visitor Center and Café at its headquarters in Waterbury, VT. The tasting can also be followed on Twitter at @greenmtncoffee using the hashtag #etaste. Interested participants can RSVP for the tasting via the following link: http://etasteandbefairgmc.eventbrite.com.
Green Mountain Coffee is also a sponsor of the Fair Trade Resource Network’s World Fair Trade Day 2010 campaign. The campaign theme is “Fair Trade Your Home,” which shows consumers how they can support farmers and artisans worldwide by replacing everyday items in their homes with Fair Trade products.
Green Mountain Coffee offers one of the country’s largest selections of double-certified, Fair Trade organic coffees. A 10% discount on Spring Revival Blend and all other Fair Trade Certified coffees is available through May 9 at www.GreenMountainCoffee.com by using the Promo Code TRADE-WFTD.
“We are committed to the growth of Fair Trade as part of ensuring social and environmental responsibility throughout our supply chain,” said Lindsey Bolger, Director of Coffee Sourcing and Relationships for the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. “Converting two of our most popular products to Fair Trade Certified is one way we can help small-scale coffee farmers invest in the quality of their coffee and the quality of life in their communities. It also means we can continue to deliver high quality, sustainably-sourced coffees to consumers.”
Green Mountain Coffee is part of the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), and is a leader in Fair Trade coffee. Vermont Country Blend and Our Blend are available in K-Cup® portion packs for the Keurig® Single-Cup Brewing System, 12-ounce bags, institutional fractional packages, and bulk format.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea, and hot cocoa from its family of brands, including Green Mountain Coffee®, Newman’s Own® Organics coffee, Tully’s Coffee®, and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
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