WATERBURY, Vt., March 31, 2010 – Great coffee is vital to a happy workplace, no matter how many people are on staff. That’s why the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has launched www.BusinessCoffeeExpress.com, a web site specifically designed to meet the beverage needs of small businesses.
According to a national survey conducted on behalf of Keurig, Incorporated, a wholly-owned subsidiary of GMCR, three out of five employed Americans feel more motivated to do their best work when provided with perks in the office. “It doesn’t matter if you work with two people or 20,” says Reid Greenberg, B2B Ecommerce Marketing Manager for GMCR’s Specialty Coffee Business Unit. “A great cup of coffee or tea can motivate people at the office. With BusinessCoffeeExpress.com, it’s easy for small businesses to set up tailored beverage programs that match their needs.”
The new business-to-business web site features the Keurig® Single-Cup Brewing System and K-Cup® portion packs with a wide variety of coffee, tea, hot cocoa, and other beverages. Two convenient starter kits for offices include a Keurig OfficePRO™ Brewer and the right amount of K-Cups®, condiments, and accessories for offices of different sizes.
Office managers can also save time and money over single online orders by setting up a recurring order through Office EXPRESSsm, an automatic K-Cup delivery program. A coffee calculator on the web site helps determine how many K-Cups to order, based on the number of people in the office.
The new web site is also intended to create opportunities for office coffee distributors. Visitors to the site can learn more about distributor partners and offices with 20 or more employees can sign up for a free three-day trial with a Keurig Authorized Distributor.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee®, Newman’s Own® Organics coffee, Tully’s Coffee®, and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
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