READING , MASSACHUSETTS (December 2, 2008) – Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters Inc. and the leading manufacturer of single-cup brewers announces the appointment of Ron DiFabio as the Vice President of Retail Sales, At Home Division.
Ron joins Keurig with more than 15 years of retail experience on both the retail buying side and manufacturer’s side. Most recently Ron was the Vice President of Sales for Jarden Consumer Solutions, a leading consumer products company operating a diverse portfolio of consumer brands including: Oster®, Rival® and Holmes®. At Jarden, Ron was responsible for leading the sale efforts for the $130 million Personal Comfort and Wellness businesses with top national accounts. Prior to joining Jarden, Ron was with The Holmes Group as the Director of Field Sales primarily responsible for leading the $146 million Target business. Before his roles on the manufacturing side of the business, Ron was the buyer for Kitchen, Personal Care & Seasonal Electrics at Bradlees. Ron has a Bachelor of Science degree in Business Administration from the University of Rhode Island.
“The Keurig brand is experiencing tremendous growth in the small appliance category,” said Ron DiFabio, Vice President of Sales. “Joining Keurig is an incredible opportunity that is challenging and offers the potential for huge success.”
John Whoriskey, Vice President and General Manager of Keurig’s At Home Division said, “Ron has extensive experience in the small appliance category and this will provide us with the leadership needed to manage our rapid growth at retail.”
Keurig full-size gourmet single-cup brewers brew a cup of gourmet coffee, tea or hot cocoa in under one minute. Keurig brewers use Keurig’s patented K-Cup® portion packs – a highly engineered, technologically sophisticated mini-brewer, trusted by the world’s best roasters to brew their coffee, tea and hot cocoa varieties with the precise quality and flavor they intended. With the purchase of the Keurig single-cup brewer consumers can choose from over 200 varieties of coffees and tea from over 13 leading brands including: Green Mountain Coffee, Newman’s Own Organics, Tully’s, Caribou Coffee, Gloria Jean’s, Timothy’s and Van Houtte.
About Keurig:
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 200 varieties of premium branded coffees and teas in K-Cups. More than 2 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, please visit www.keurig.com or call 888-CUP-BREW.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified(tm) and organic coffees under the Green Mountain Coffee® and Newman's Own® Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters, Inc. was recently ranked No. 1 on the Business Ethics list of "100 Best Corporate Citizens," and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
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