WATERBURY, VT (February 4, 2009) – Green Mountain Coffee® has received an American Package Design Award from Graphic Design USA for its line of 10-ounce and 12-ounce bags of coffee.
The bags, which were introduced to supermarket shelves last year, were chosen among 1,200 entries to receive a “certificate of excellence” award. They feature a vibrant palette of line-specific colors and illustrations that clearly differentiate Signature, Fair Trade Organic, Flavored, Seasonal, and Single Origin choices. The crisp, contemporary look incorporates improved communication of roast level, grind type, certifications, and caffeination that helps consumers find their favorites. A deeper footprint and reduced height of the bags allow them to fit on store shelves more easily than previous designs.
The bags also feature an environmental benefit. The film contains 19.4% PLA (polylactic acid), a polymer made from plant-based renewable resources. The use of PLA helps reduce the environmental impact of the packaging while maintaining the necessary barriers to moisture and light that keep the coffee at its freshest.
“In this age of fragmented audiences, good design and shelf presence are more important than ever,” said Rick Slade, Creative Director for Green Mountain Coffee. “We’re pleased that our new bag designs have been so well-received by consumers, and now recognized by other design professionals.”
Green Mountain Coffee’s packaging redesign project was led by the company’s creative team in partnership with BrandBuzz, a cross-discipline agency that specializes in non-traditional advertising, CRM, interactive, media and viral marketing. BrandBuzz’s art director Peter Herbst and principal designer Cliff Bachner contributed to the project, along with illustrator Miles Hyman.
The award-winning bags can be found at supermarkets nationwide, and on the web at www.GreenMountainCoffee.com.
About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business units: Green Mountain Coffee and Keurig. Its Green Mountain Coffee business unit sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.
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