WATERBURY, VT (July 30, 2009) – Green Mountain Coffee is holding its third annual car wash to raise funds and awareness for Grounds for Health, an international nonprofit based in Waterbury that provides vital cancer screening and treatment for women in coffee-growing communities. The event will be held on August 13, 2009 from 11 a.m. – 3 p.m. at the Green Mountain Coffee Visitor Center and Café at the Waterbury Train Station. The rain date is on August 14th at the same time and location.
“We’re excited to continue our support of Grounds for Health,” says Michael Dupee, Vice President of Corporate Social Responsibility for Green Mountain Coffee Roasters, Inc. “Each year has been better than the last – more cars, more prizes, and more awareness for Grounds for Health. We’re looking forward to a car wash to remember.”
The car wash fundraiser will be hosted by Green Mountain Coffee in partnership with Ben & Jerry’s Homemade, Inc., Comfort Colors, Aurum Organic, and Gigi’s Cleaning. Garbed in carbon-neutral t-shirts donated by Comfort Colors and Aurum Organic, local volunteers, dubbed the “Clean Team,” will be ready to lather, scrub, and hose each car to perfection with environmentally-friendly soap donated by Seventh Generation, while also supporting Green Mountain Coffee’s no idling policy by pushing cars through the manual car washing lane.
Dirty-car owners and friends alike will enjoy free ice cream along with a one-of-a-kind, one-day only coffee/ice cream drink to be served only at the car wash. Local band The Growlers will supply the soundtrack to this year’s event with help from volunteer karaoke singers from the crowd. There will also be a raffle of local products and gift certificates, ranging from a Keurig Brewer to a gift certificate to the Moretown Landfill, donated by Waterbury-area businesses to further support Grounds for Health.
“While the car wash is free, everyone is invited to make a donation to Grounds for Health,” says August Burns, Executive Director of Grounds for Health. “These funds support our mission to create sustainable and effective cancer prevention programs in coffee-growing countries.” Anyone making a donation of $25 or more will receive a complimentary Express Detailing by Gigi’s Cleaning. Last year, Green Mountain Coffee volunteers and local residents raised nearly $10,000 for Grounds for Health. This year, the goal is to raise $12,000 for the organization.
“Last year’s event was a success because of the support from individuals and businesses in the community. This year’s generosity has been incredible, and we’re hoping for a great turnout,” adds Burns.
About Grounds for Health
Grounds for Health is a nonprofit organization based in Waterbury, Vermont. Grounds for Health focuses on the early detection and treatment of cervical cancer, the leading cause of cancer deaths in women in developing countries. By partnering with coffee companies, medical communities and local coffee co-operatives, Grounds for Health works to create locally managed, sustainable and effective cervical cancer prevention and treatment programs. Go to www.groundsforhealth.org for more information.
About Green Mountain Coffee Roasters, Inc. (GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com, www.GMCR.com and and www.Keurig.com for more information.
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