GREEN MOUNTAIN COFFEE ROASTERS, INC. TO PRESENT AT CANACCORD GENUITY GROWTH CONFERENCE

WATERBURY, VT (August 1, 2011) – Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) today announced that it is scheduled to present at The Canaccord Genuity Growth Conference at 11:00 a.m. Eastern Time on Wednesday, August 10, 2011.

GMCR's presentation will be webcast live via a link from the events portion of the Investor Relations section of the Company's website: http://investor.gmcr.com/events.cfm. The webcast also will be archived and available for replay for 30 days..

About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through three business units. The Keurig business unit is comprised of Keurig, Incorporated, a wholly owned subsidiary of GMCR. Keurig is a pioneer and leading manufacturer of gourmet single-cup brewing systems for both at-home and away-from home use, predominantly in North America. The Specialty Coffee business unit produces, markets and sells coffee, tea, hot cocoa and other beverages in a variety of packaging formats, including K-Cup® portion packs for Keurig Single-Cup Brewers. The Canadian business unit produces, markets and sells coffees in K-Cup portion packs and other packaging formats and is responsible for managing the Van Houtte business as well as the grocery channel for all GMCR coffee brand sales in Canada. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating at least five percent of its pre-tax profits to socially and environmentally responsible initiatives.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released. For more information, please visit www.GMCR.com.

GMCR-C

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Contact:

Suzanne DuLong
Vice President Investor Relations
& Corporate Communications
Tel: (802) 882-2100
Investor.Services@GMCR.com


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