Corporate Profile
Green Mountain Coffee Roasters, Inc. was founded in 1981 as a small café in Waitsfield, Vermont. In 1993, the Company went public (NASDAQ: GMCR). Now headquartered in Waterbury, Vermont, GMCR is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business Unit, which includes the Green Mountain Coffee®, Tully's Coffee®, Timothy's World Coffee®, Diedrich Coffee®, Coffee People®, and Gloria Jean's® Coffee brands, and the Keurig Business Unit. The Company employs a combined total of over 2,100 employees. For more information, visit www.GMCR.com.
Green Mountain Coffee offers more than 100 high-quality coffees that sell under the Green Mountain Coffee and Newman's Own® Organics brands, including one of the largest selections of Fair Trade Certified™ organic coffees in the country. Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® Single-Cup Brewers.
Established in 1992 in Seattle, Washington, Tully's is a well-respected specialty coffee roaster with Pacific Northwest roots and heritage. Tully's wholesale business division distributes coffee to supermarkets, as well as to office coffee service and food service distributors, located primarily in the Western and Midwestern U.S. It also sells its coffee in K-Cup portion packs for Keurig Single-Cup Brewers.
Timothy's Coffees of the World, Inc. was founded in 1975 and is headquartered in Toronto, Ontario. Timothy's wholesale coffee business supplies specialty coffee to offices, hotels, grocery stores, retailers and food service establishments throughout Canada and the U.S. Timothy's produces more than 40 varieties of coffee, tea and other beverages in K-Cup portion packs for the Keurig Single-Cup Brewing System as well as in pre-packaged bags of ground and whole bean coffee and tea.
Founded in 1972 in Irvine, California, Diedrich Coffee Roasters' roots go back to a family owned coffee plantation in early 1900's Costa Rica. Today the brand offers fine specialty coffees from around the world in K-Cup portion packs and a variety of other formats. Diedrich specializes in sourcing, roasting and selling the world's highest quality coffees. The company markets its three leading brands of specialty coffees, Diedrich Coffee®, Coffee People® and Gloria Jean's® Coffees, through office coffee service distributors, restaurants and specialty retailers, and via the company's web stores.
Founded in 1993, Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters and brands including Green Mountain Coffee, Tully's Coffee, Timothy's World Coffee, and Diedrich Coffee.
Company Growth
The synergy between the Company's strong coffee brands and the innovative Keurig Single-Cup Brewing System drives significant top-line and bottom-line growth. GMCR's multi-brand portfolio and multi-channel distribution strategy provides widespread exposure to the brands in a variety of settings, ease of access to the product, and many tasting opportunities for consumer trial by the cup which subsequently leads to demand for both coffee and Keurig Single-Cup Brewers.
Environmental and Social Responsibility: GMCR's purpose is to create the ultimate coffee experience in every life it touches from tree to cup – transforming the way the world understands business. GMCR believes that its financial success goes hand in hand with its ability to make a difference in the world. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee and donating at least five percent of its pre-tax profits to social and environmental projects. GMCR has been ranked No. 1 on the list of "100 Best Corporate Citizens" and has been recognized repeatedly by Forbes, Fortune, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company. To learn more about the Company's Corporate Social Responsibility, visit www.BrewingABetterWorld.com.