Building Demand for Sustainable Products


 Where We're Going in FY '09

  • We intend to keep the percentage of coffee pounds shipped in the Specialty Coffee Business Unit that are Fair Trade Certified™ at at least 28%, growing the absolute amount of pounds sold along with our business at a minimum and increasing the percentage when possible.
  • We hope to complete the product life-cycle analyses project begun in FY ’08.

Green Mountain Coffee pouring into cup



Next - What is Fair Trade?

Where We've Been in FY '08
Where We're Going in FY '09
What is Fair Trade?
Building the Market for Fair Trade
What is Farm Identified?
Farm Identified in Our Supply Chain
What is Conventional Sourcing?
Why Buy Anything Conventionally?


 


Green Mountain Coffee Roasters, Inc., 33 Coffee Lane, Waterbury VT 05676
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