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Where We've Been in FY '08
- We continued our financial outreach to coffee-growing communities, making nearly $850,000 in grants to support socially and environmentally responsible projects. We’ve made over $2 million in grants to coffee-growing communities over the past 5 years.
- We conducted our first social and environmental audit using our new Set of Vendor Expectations at the Simatelex
Manufactory Co., Ltd. (Simatelex) in Shenzhen, China. Simatelex manufactures all our Keurig Brewers.
- We made a five-year, $450,000 commitment to help expand Porvenir Financiero (PorFin), Root Capital’s financial and business training program for members and managers of rural producer cooperatives.
- We continued our work to understand and combat poverty and hunger in coffee-growing communities. In FY ’08, we helped initiate a community-led project in Nicaragua focused on reducing and ultimately eliminating the impact of cyclical temporary food insecurity known as los meses flacos (the thin months), and we undertook additional diagnostics in Northern Peru, to identify and better understand the challenges faced by coffee-growing communities in that region.
- We funded two new initiatives in Africa, both of which will be implemented in FY ’09. The initiatives include educational radio programming in Rwanda through the Freeplay Foundation, and the early detection of cervical cancer in Tanzania through Grounds for Health, in conjunction with the Jane Goodall Institute.
- We signed a Trademark Licensing Agreement with the Government of Ethiopia to officially recognize Ethiopia’s ownership of its regional brands.
- We contributed an additional $50,000 to the disaster relief fund we established at the Green Mountain Coffee Roasters Foundation in FY ’07. We created this endowment so that we might have financial assistance ready for use in assisting coffee communities when a natural disaster strikes. With the FY ’08 contribution, the balance of this endowment is currently $100,000.
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