Share our story while following the Media Relations guidelines that promote consistent communications
Newspapers, magazines, radio or television often request information about GMCR. Because of the high-profile, public nature of our company, it is important to speak to the media with one voice about our business and to represent GMCR’s story and purpose in a consistent manner.
To help ensure this consistency we’ve come up with a few ground rules:
- All inquiries about earnings releases, finances, or investor relations should be promptly referred to the Chief Financial Officer.
- The Director of Public Relations, the CEO, the VP of Marketing, the COO or the VP of Human Resources and Organizational Development must approve any press releases, statements to the press or interviews with the media in advance.
Employees who are contacted by the media must work with the Director of Public Relations, the CEO, the COO, the VP of Human Resources and Organizational Development, or the VP of Marketing before being interviewed to review what is, and what is not, public information.