Individual Action

We are on a continuous journey to understand the issues that affect the people and places where we work and live, and to translate that understanding into concrete action. Here are some suggestions on what each of us can do in our own personal journeys.

• Consumer activism can make the difference. Think about where all the products you purchase come from and the conditions under which they were produced. Express
  yourself to the companies that make the products you purchase. Vote with your dollars.
• If you serve, sell, or drink conventionally sourced coffee, try great tasting Fair Trade Certified™ and Fair Trade Certified™ organic coffees.
• Find out more about how you can start a campaign to promote Fair Trade in your community. Visit www.fairtradetowns.org
• Volunteer with a nonprofit organization in your local community — meet your neighbors and help increase the quality of life right where you live. For ideas check out Points of Light (www.pointsoflight.org ) and the United Way ( www.unitedway.org).
• See if your workplace offers a matching donation program. If they do, leverage it to support a cause or nonprofit you care about! If they don’t, ask why not!
• Contact us about getting a donation of Green Mountain Coffee® to help support your local nonprofit organization.
• Calculate your carbon footprint and learn what you can do to reduce it — check out NativeEnergy (www.nativeenergy.com) and Clean Air-Cool Planet (www.cleanair-coolplanet.org).
• Look into alternate transportation for work commutes and other errands. Try public transportation, carpooling, or riding your bike.
• Look into your office coffee program — are you buying Fair Trade Certified™ organic coffee? If you aren’t, ask why not!