Vice President of Marketing,
GMCR's Specialty Coffee Business Unit

T.J. Whalen has served as Green Mountain Coffee’s Vice President of Marketing since March, 2005. Previously, T.J. served as the Company’s Vice President of National Foodservice from 2003 to 2005, and Director of Brand and Market Development from 2001 to 2003. He originally began working for Green Mountain Coffee Roasters as a strategy consultant focused on developing new growth opportunities for the company. During his tenure with Green Mountain Coffee, he has led the company’s efforts to grow the sustainable coffee market, as well as its notable rise as a leader in single-cup brewing. Prior to Green Mountain Coffee Roasters, T.J. held leadership positions in marketing and product development with Patagonia, Adventurous Traveler, and Leo Burnett, a global advertising and marketing services agency. T.J. holds a B.A. in Economics and Education from Dartmouth. His favorite coffees are Fair Trade Organic Sumatran Reserve and Newman’s Own Organics Special Blend - several cups a day of each.