Strong Brand in a Growing Market: Specialty coffee is becoming increasingly popular in the United States, and Green Mountain Coffee® is a premier brand in this market. With over 8,000 wholesale accounts and thousands of accounts served indirectly by distributors, the popularity of the Green Mountain Coffee brand, and the strength of its name recognition are being leveraged to support continued growth. Our patented Keurig™ premium quality single-cup brewing technology provides coffee and tea drinkers with the benefits of convenience, variety and great taste.
Company Growth: GMCR has delivered double-digit net sales growth for the last 29 consecutive quarters. The Company has seen accelerated net sales growth of over 39% for the most recent 14 consecutive quarters. In March 2009, GMCR acquired Tully’s Coffee brand and wholesale business, which provides the Company with a complementary West Coast brand and business structure. In November 2009, GMCR acquired the Timothy’s World Coffee brand and wholesale business, accelerating GMCR’s geographic expansion with a Canadian brand platform that includes manufacturing and distribution synergies.
To support its growth, GMCR continues to make investments in its infrastructure and information systems. In 2007, the Company added manufacturing capacity by opening an 87,000 sq. ft. production facility in Essex, VT. In 2008, a 334,000 sq. ft. facility in Knox County, TN, was added. In 2009, the Tully’s acquisition added 197,000 sq. ft. of manufacturing capability in Sumner, WA, expanding the Company’s national footprint for its manufacturing and distribution efforts. The Timothy’s acquisition provides GMCR with a Canadian presence and a coffee roasting facility in Toronto.
The synergy between the Company’s strong coffee brands and the innovative Keurig Single-Cup Brewing System drives significant top-line and bottom-line growth. GMCR’s multi-brand portfolio and multi-channel distribution strategy provides widespread exposure to the brands in a variety of settings, ease of access to the product, and many tasting opportunities for consumer trial by the cup which subsequently leads to demand for both coffee and Keurig Single-Cup Brewers.
Environmental and Social Responsibility: GMCR’s purpose is to create the ultimate coffee experience in every life it touches from tree to cup – transforming the way the world understands business. GMCR believes that its financial success goes hand in hand with its ability to make a difference in the world. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee and donating at least five percent of its pre-tax profits to social and environmental projects. GMCR has been ranked No. 1 on the list of “100 Best Corporate Citizens” and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company. To learn more about the Company’s Corporate Social Responsibility, visit www.BrewingABetterWorld.com.