Our Story

A Brief History

When we opened our doors in 1981 as a small café in Waitsfield, Vermont, we set out to make great coffee and change the way the world views business. We wanted to show that a business could be successful while enriching the communities it serves. Since then, GMCR has seen continual growth. As we have partnered with other businesses across North America, we are poised for even greater success.

What we believe:

• Growth must happen without sacrificing the integrity of our products or our people
• The key to success is an engaged, inspired workforce that is continually learning
• Practicing corporate social responsibility through product innovation and a commitment to social and environmental philanthropy is central to who we are.

Over the years, we've extended our brand with successful acquisitions that include Keurig®, Tully’s®, Timothy’s®, Diedrich® and Van Houtte®, and strategic relationships with companies such as JM Smucker®, Starbucks®, Newman’s Own Organics® and Dunkin’ Donuts®. We’ve also forged partnerships with Cuisinart®, Breville® and Mr. Coffee® to help us implement cutting edge technology and continuous product innovations.

Today, GMCR’s award-winning coffees, innovative brewing technology and socially responsible business practices have made us a leader in the specialty beverage industry. We are proud that other businesses around the world are inspired by our defining message — that you can be great by doing good.