Building Demand for Sustainable Products


Where We've Been in FY '08

  • Sales of Fair Trade Certified™ (organic and nonorganic) coffees in our Specialty Coffee Business Unit represented over 28% of total coffee pounds shipped in FY ’08, up slightly from approximately 27% in FY ’07. Given the growth of our enterprise, this 1% increase represented over 1.4 million pounds of Fair Trade Certified™ coffee.

  • Sales of certified organic coffees in our Specialty Coffee Business Unit represented approximately 21% of total coffee pounds shipped in FY ’08, flat as compared with our results in FY ’07.

  • We commissioned life-cycle analyses of our three main package types — see Protecting the Environment, pg. 22, for a more complete discussion of this work.

  • All At Home Keurig Brewers are compliant with Europe’s RoHS standard, have auto-off features (programmable in many cases) to save energy, and have component parts stamped with the appropriate recycling symbols where applicable to assist in recycling.

Heifer Hope Blend Coffee

 



Next - Where We're Going in FY '09

Where We've Been in FY '08
Where We're Going in FY '09
What is Fair Trade?
Building the Market for Fair Trade
What is Farm Identified?
Farm Identified in Our Supply Chain
What is Conventional Sourcing?
Why Buy Anything Conventionally?


 


Green Mountain Coffee Roasters, Inc., 33 Coffee Lane, Waterbury VT 05676
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