Where We're Going in FY '09

• We will work with Simatelex to understand and act on the results of the audit conducted in FY ’08.
• Together with Simatelex, we will identify a new outreach initiative that will benefit their employee community in China.
• We will enlist the assistance of at least one large development organization and one university to help monitor and evaluate the impact of the strategies and tactics chosen to fight “los meses flacos.”
• We will support a project in Northern Peru to help construct a model organic fertilizer plant replicable on a community scale and train coffee farmers on using compost to strengthen the soil and improve coffee yields.
• We will begin using the new trademark logo developed by the government of Ethiopia to help bring additional recognition to the fine coffees from the “birthplace of coffee” and increase our purchases and sales of Ethiopian coffees.